Ultimo Sports design work
About Ultimo Sports
The logo was required for the sports industry.
The Logo Explained
The design was kept clean, modern and contemporary using black, white and grey colours. A san serif typeface helps the logo look lean and sporty in style with precise spacing between the characters allowing for easy readability. The two arches in the symbol combine to show the ‘U’ and ‘S’, the reference to the ‘U’ is highlighted using white for one of the arches and the Ultimo text. The arches add dynamic movement and fluidity to the logo and can be used in portrait and landscape format, or subtly used independently.