Rarity Equestrian design work
About Rarity Equestrian
Rarity Equestrian is a family run business based in Nantwich, providing competition riding, schooling and sales services.
The Logo Explained
The services offered at Rarity Equestrian are bespoke to the clients requirements. Therefore the typeface selected for Rarity was a handwritten script font which provides a personal signature style with lots of movement and flow. A galloping horse was introduced into the design to give a further clue to the nature of the business and draw the eye to the ‘R’ of Rarity. A rich purple colour was chosen for the logo which can be inverted when needed. The finished logo conveys a professional, friendly equine business.