Touchdown Sports design work
About Touchdown Sports
Touchdown Sports is a family run business setup to make it easier for people to buy American Football (NFL) merchandise in the UK.
The Logo Explained
The purposeful use of red, white, blue and stars in the Touchdown Sports logo instantly helps to convey the all American look. The silhouette of a referee gesturing a ‘Touchdown’ was the perfect solution for reinforcing the company name and visually identifying American Football. The font selected is a heavy slab serif typeface with a thick outline ideal for placing further emphasis on the company name. To finish the logo the ‘O’ from Sports was substituted for a American Football helmet. The result is a striking and visual logo.
The letterhead design featured the main image of the classic American Football stadium with the logo taking centre stage.