Panoramic Villas design work
About Panoramic Villas
Panoramic Villas is a family run business based in Sandbach, Cheshire. They provide a stunning choice of beautiful holiday villas and apartments to rent in popular destinations with a wide choice available on the Costa del Sol at superb prices.
The Logo Explained
The previous logo used a script signature typeface for the wording ‘Panoramic’ which was not the easiest to read and looked slightly dated. The new logo focussed on the same corporate colours and the use of the gradient which represented the beach, sea and sky. Finding the perfect holiday is down to location. The panoramic window symbol on the old logo was changed to a pin to indicate the location of the property. The pin provides a visual clue to the nature of the business and how you can locate your perfect holiday villa. A modern san serif font with nice flowing curves was selected for the new logo, providing a friendly and professional feel. Utilising the blue help to frame the gradient and also emphasise the other colours. The new logo helped to modernise and brighten the look and works well in portrait and landscape format. Also, the pin icon works well for branding on maps and other marketing literature as a standalone graphic.
Designed and printed a variety of work including:
Business Stationery: Business Cards and Letterheads.
Marketing Literature: Brochures, Leaflets, Labels, Posters, Presentation Cheques, Magazine Adverts, Email PDFs and Beer Mats.
The Panoramic Villas logo and strapline has been applied to polo shirts and t-shirts.
Design and layout of various vehicles branded with company logo, images and contact details.
Designed large format signs including Billboard Adverts, Outdoor Vinyl Banners and Correx Boards.
Villa and website photography for various holiday destinations to be used on the website and marketing literature. Photographic editing including colour correction, cropping, cloning out, contrast and lighting adjustments.
Created promotion videos with captions and music promoting the villa and the location. Uploaded to the website and branded YouTube channel.
Designed the look and bespoke graphics for the website home, search, property and informational pages.