Park Lane Wine and Deli design work
About Park Lane Wine and Deli
Park Lane Wine and Deli is a family run business based in Sandbach offering a selection of fine Armenian food with influences from nearby Turkey, Greece, Italy and Iran. You will find freshly made bread, coffee, patisserie and a large choice of beers, wines and whisky’s. You can eat in or try one of the tasty ready meals to takeaway!
The Logo Explained
The old logo looked dated, so we incorporated elements from this into the new logo. The logo was kept in black so this could easily be reproduced throughout the shop on signage and product labels. The circular part of the logo is encased in a double circle providing a rubber stamp feel, portraying quality, traditional and authenticity. The centre of the circle has a minimal stylistic representation of mountains which refer to Armenia’s rugged mountains with the highest point being Mount Aragats. The typeface chosen was san serif, which helps to provide clean lines while retaining enough character to give an artisan feel. The logo refreshed the deli and worked well with the new eatery introduced. The logo is versatile and works in landscape and portrait format.
The logo has been successfully applied to business stationery, product labelling, website and shop signage.